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The Bell & Ross BR V2-94 Garde-Côtes is a 41mm chronograph inspired by France’s coastguard, combining the brand’s utilitarian design language with a distinctly maritime color palette. Its matte grey dial with vivid orange accents and luminous Arabic numerals evokes the uniforms, rescue helicopters, and diving suits of French sea rescuers. Powered by the automatic BR-Cal.301 (based on the ETA 2894-2), the movement is visible through an exhibition caseback adorned with a coastguard motif. A pulsometer scale on the aluminum bezel insert replaces the usual tachymeter, underscoring the model’s rescue-oriented purpose, while a textured “woven rubber” strap recalls the vintage tropic designs of classic dive watches.
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This watch is in near mint condition, showing virtually no signs of wear aside from minimal traces of handling. There is a small speck of dust visible beneath the crystal near the “s” in “Ross.” The movement is running properly with all functions operating as intended. Additional photos are available on request.
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This watch comes as a complete set with its original box, booklet, and warranty card.
Please note that the Bell & Ross warranty website listed on the card (bellross.com/warranty) is not operational at the time of this listing, as the brand appears to have transitioned its warranty registration to a new platform. As such, we are unable to verify the warranty code without activating it ourselves on the B&R website, and therefore cannot confirm whether any warranty remains or if the code is valid. This version of the warranty card includes only a warranty code and omits the watch’s serial number and purchase date — it bears only the original retailer sticker from Bell & Ross’ 8 Rue Copernic boutique in Paris.
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Brand: Bell & Ross
Model: BR V2-94 Garde-Côtes
Reference: BRV294-ORA-ST/SRB
Year: 2017 (approximation)
Case size: 41mm
Lug-to-lug: 47.8mm
Case thickness: 13.9mm
Case material: Stainless steel
Dial color: Grey
Movement: Bell & Ross calibre BR-CAL.301, base movement ETA 2894-2
Complications: Chronograph, date
Water resistance: 100 meters
Strap/bracelet: Original black rubber strap with satin-polished steel pin buckle
Lug width: 22mm